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Welcome to UOhnit
A Division of 360 Entertainment International, LLC
Working In Collaboration with
 Regional, National & International Affiliates
Business Summary
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360 Entertainment International, LLC (360EI) incorporated in the State of Florida in 2009, is a full-service entertainment enterprise. 360EI produces, presents and distributes multi-media products and services. The mission is to “Entertain, Educate and Empower”.

UOhnit, a one-of-a-kind, hybrid business model generates multiple streams of income that benefits creatives, maximizes profitability and reduces risk to investors.

Board of Directors

DONALD L. FRYSON

Founder & Chief Executive Officer
Visionary, Entrepreneur, and Leader with over 35 Years of Experience in Business Development, Sales & Marketing, and Entertainment Production. Founder of 360 Entertainment International, LLC; 360EI Records, where he originated Clean Money Music™ (a commercial brand of hip hop that returns rap music to its original roots, with social commentary, lifestyle, culture, and fun as its basis). Executive Producer of award-winning television and radio programs broadcast to over 18 million households (Dance Kingdom, Tiralo al Medio, Clean Money Music Radio). Founder of 360EI Marketing & Design. Successful franchise development of numerous sales offices throughout Central Florida with achievements that include the business of the year award and recognition as a top revenue producer.

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Ms. SHAWN SHEARER

President & UOhnit Originator
Accomplished in Economic Development, Global Operations and Information Technology Systems. Originator of UOhnIt.com (fka NewWorldStation) a B2B digital streaming platform that builds capacity of entertainment entrepreneurs. Founder of Business Management Consortium: originated STADIUM PUNCH and CONSTRUCTION PUNCH software that supported $900 million in new construction projects for Turner Construction and Hunt Construction Group. Developed and implemented BUSINESS ENTERPRISE SUITE of web database products that improved efficiencies and sales capacity. Executive Consultant to dozens of firms. As Executive Director of Community Development Corporation, developed 60 affordable housing and mixed-use properties (assets then valued over $35 million), provided employment and viable job training to 100s of workers, sub-contractors and youth.

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Vinishka Sri Lakshmi

VINISHKA SRI LAKSHMI

Executive Vice President
From prime time television to boardrooms across industries, my journey reflects reinvention with purpose. With 9+ years of experience in infrastructure strategy and business development. Founder / President at Vinishka Infratech Projects LLP, global consultants across industrial sectors, supporting projects in infrastructure, real estate, renewable energy and Electric Vehicles. Led business operations as Managing Partner at Hindustan Infra Solution & Engineering. I actively contribute to international markets as an Advisory Board Member at Mulk Med Health Care, UAE, focusing on overseas business expansion.

Over the years, I have transitioned from a recognized Kannada television personality with over 1,000+ episode appearances in Panduranga Vittala to a business strategist managing corporate affairs, new business development and industrial consulting assignments across India and the Middle East. My exposure to media, public platforms and government interfaces has enabled me to build strong industry and policy networks that support large-scale project growth.

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RAJ KAPOOR

Chief Strategic Officer
Raj is a distinguished global leader in emerging technologies, serving as the Founder of the India Blockchain Alliance, India’s largest and most influential blockchain and emerging-tech think tank and Chairman of the Global Alliance for Artificial Intelligence and Innovation. He advises more than 90 blockchain, AI, and Web3 companies worldwide, including notable enterprises such as Tata Elxsi, Payomatix Ltd, Adlunam, Ztudium Ltd., and Integra Blockchain.

A Certified Bitcoin Professional and accomplished Blockchain Solution Architect, Raj is recognised internationally for his thought leadership in blockchain, cryptocurrency, fintech, and responsible AI. He also serves as Protem Chairman of the Organization of Blockchain Technology Users (OBTU), helping shape industry standards and governance frameworks.

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VOZA RIVERS

Ambassador & Executive Producer
Award Winning Producer of Theater, Film, Music & Live Events; Local, National and International Impresario for the Advancement of Arts & Culture. Executive Producer New Heritage Theatre Group; Founder Harlem Arts Alliance; First Vice Chair of Greater Harlem Chamber of Commerce;  Executive Producer of HARLEM WEEK, largest outdoor festival in NYC. Recipient of awards (partial list): United Nations Peace Award; Special Congressional Recognition; Legacy Honor Award, South Africa; Roy Wilkins Lifetime Achievement Award, NAACP; “One of the Most Influential New Yorkers in Arts and Culture”, New York Daily News.  First Vice Chair of Greater Harlem Chamber of Commerce. Produced projects in South Africa, Canada, United Kingdom, Nigeria, Japan, Cuba and Jamaica.

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ABDUL MALIK ABBOTT

Director & Film Executive Producer
Award-winning writer, director, editor all genres; includes Jay-Z’s first videos, “Ain’t No...” and “Dead Presidents” both going #1; Platinum-selling, long-form music video starring Jay-Z, “Streets is Watching” earned #1 slot in Billboard; “State Property” (Lionsgate) starring Beanie Sigel & Jay-Z.; of top-10 selling movies in home video sales. Let’s Dance by Hezekiah Walker longest running gospel videos on BET. Co-Chair/ Member of Directors Guild of America's African-American Steering committee; member of SESAC, the WGA(w) and voting member of The Recording Academy (NARAS).

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ROHIT KUMAR

Economic Development Strategist
Mr. Rohit Kumar is an international policy maker, business leader, and technology strategist with extensive experience in global public policy, innovation, digital transformation, and economic development. He currently serves as a Member of the G20 B20 USA 2026 Task Force, contributing to the development of policy recommendations that support sustainable economic growth, innovation, and global competitiveness.

Mr. Kumar has played a significant role in international policy development through his work across multiple G20 engagement groups. He is a Member of the G20 B20 USA 2026, Member of G20 B20 South Africa, and has contributed as a Member of G20 B20 Brazil, T20, Startup20, and other G20 task forces. He has also been a Speaker at the G20 B20 India, where he shared his perspectives on global business, technology, entrepreneurship, and policy.

With extensive experience across multiple sectors—including Artificial Intelligence, Information Technology, Digital Transformation, Cybersecurity, Semiconductors, Agritech, Healthcare, Manufacturing, Electric Vehicles (EV), and Emerging Technologies—Mr. Kumar brings a multidisciplinary approach to policy making and strategic decision-making.

As a global policy maker, he works with governments, industry leaders, international organizations, entrepreneurs, and investors to develop forward-looking policies that encourage innovation, strengthen international cooperation, promote responsible business practices, and accelerate inclusive economic growth.

Recognized for his strategic vision and cross-sector expertise, Mr. Rohit Kumar continues to contribute to international policy initiatives that shape the future of business, technology, and sustainable development while fostering stronger global partnerships.

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JOHN KEYES

Vice President Media Communications
John Keyes is a former DJ, record executive, and media professional with more than 30 years of experience in music and television. He began his career immersed in the worlds of Bass Music and Southern Hip Hop at Foursight Records, where he gained firsthand knowledge of the music industry while working alongside Bass Music pioneer William "Billy" Hines. Inspired by that experience, John went on to co-found Booming Records, serving as a label executive and helping shape its creative and business direction.

John later transitioned into television production, a move that led to his role as Regional Director of Programming for a television station group. With over two decades in the television industry and more than three decades of overall media expertise, he brings a deep understanding of entertainment, programming, production, and the evolving media landscape.

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Subscriber Testimonials
  • VENDETA BABY, MARQUEZ, HEY X3 / Orlando, FLA

    SUZANN CHRISTINE /  Philadelphia Soul
    ARNSTAR / Harlem, New York City

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